Mejuri: A Sustainable Jewelry Brand Caring for a Greener Planet

Mejuri, a sustainable jewelry brand is the brainchild of Noura Sakkijha, a third-generation jeweler and a former process engineering consultant. Sakkijha was born and raised in Jordan and immigrated to Canada at 23 to pursue her MBA. After graduating, she worked as a consultant for a few years. Still, she soon realized that her true passion was jewelry design. 

Sakkijha wanted to create a jewelry brand different from the traditional luxury brands she had grown up with. With a vision to establish a brand that truly resonated with millennial women, celebrated them and their self-expression and was affordable, stylish, and accessible to women of all ages – all of this while being committed to a greener planet.  

Finally, In 2013, Sakkijha launched Mejuri, a sustainable jewelry brand with a small collection of handcrafted pieces. The collection was an immediate success, and it quickly grew into a leading online jewelry retailer. Today, they sells its jewelry in over 100 countries around the world.

Success Story 

Their success is due to several factors. First, the brand’s designs are both stylish and affordable. Their jewelry is made with high-quality materials, but it is priced much lower than traditional luxury brands. This makes their jewelry accessible to a wider range of women.

Second, their marketing and branding is very effective. The brand’s website and social media channels are beautifully designed and well-curated and their marketing campaigns are creative and engaging. This has helped to create a strong and loyal following for the brand.

Third, the brand has a strong commitment to customer service. Their customer service team is always available to answer questions and help customers with their orders. This has helped to create a positive and memorable shopping experience for Mejuri customers.

Mejuri’s Sustainability Commitment 

Mejuri’s commitment to sustainability added to its success story. While there are brands that talk about impact, They have shown in many ways that it is a dependable sustainable jewelry brand, and one can see the brand’s commitment through the measures taken in its manufacturing-to-market approach. The brand uses recycled materials and offsets its carbon emissions.

Jewelry manufacturing Sustainability Rating Mejuri

Recycled materials: Mejuri uses recycled materials in its jewelry, such as recycled gold and silver. This helps in the reduction of the environmental impact of jewelry production.

Carbon offset: Mejuri offsets its carbon emissions by committing to projects that reduce greenhouse gas emissions. This helps to make the brand’s operations more sustainable.

Traceable supply chain: Mejuri has a traceable supply chain, which means that the brand can track the source of its materials. This helps ensure the brand’s jewelry is produced responsibly and sustainably.

Ethical practices: Mejuri adheres to ethical practices in its manufacturing process. This means the brand does not use child or forced labour in its factories. They use conflict-free diamonds certified via Kimberly Process. 

Recycling program: Mejuri offers a recycling program for its customers. This program allows customers to return their old Mejuri jewelry to the brand, which will recycle and use the materials to create new jewelry.

Mejuri is committed to continuous improvement in its sustainability efforts. This sustainable jewelry brand is always looking for new ways to reduce its environmental impact.

Design, Affordability & Style 

Design: Their jewelry is known for its minimalist and modern designs. The brand offers a wide variety of pieces, from classic necklaces and earrings to more statement-making pieces. 

Their jewelry is made with high-quality materials, such as 14k gold and diamonds. Look for products with a variety of finishes, including polished, matte, and oxidized.

Affordability: Mejuri jewelry is considered to be more affordable than traditional luxury brands. The brand offers a wide range of price points, from $35 to $2,000. This makes it accessible to a wider range of women.

Style: Their jewelry is versatile and can be worn for a variety of occasions. The brand offers pieces that can be dressed up or down, making Mejuri jewelry a great choice for everyday wear, and for special occasions, such as weddings and graduations.

Mejuri is a success story that is still being written. The brand is expected to grow and expand in the years to come and we hope they continue to show their commitment towards the path to sustainability!

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